Mobile Platform Progression: Mar - Dec 2010

Ten months on a paid subscription site

Chart based on unique userid (not IP addresses or pages)

Over the ten months, subscriber mobile visits to this site doubled

from 10% to 20% of all subscriber visits

Ipad-2
We can still call the iPad evolution a "dramatic rise". Is anyone still wondering about whether tablets willbe a success?

BlackBerry's gradual decline

Android slowly rising, but we can expect dramatic changes over the next year with all the new tablets that should be available over that period.

Mobile Platform Progression - iPad Still Climbing

This is calculated from visits to a  web site.

Mobiles
All the pundits got a big laugh, but the funny name hasn't squelched enthusiasm, adoption of the iPad continues to rise significantly. It'll be very interesting to see when competitive tables come out how they compare.

The BlackBerry Torch hasn't been out long enough to guess whether it matters, but the continued dropping of the BB market share seems an established trend.

What caused the little upward spurt on the iPhone in October?

Symbian has dropped from almost no one to 1 user this month. Are there many Symbian-powered phones that surf the web well?

Mobile Platforms Seen May-Sept 2010

Mobi2

  • The iPad continues its impressive climb.
  • The iPhone continues to progress, but slower than the iPad.In fact, in Sept, iPhone lost a few.
  • Android has begun to move up.
  • BlackBerry keeps falling.
  • Symbian is barely perceptible

Methodology

Only logged in members of the site are counted. The user_agent for the above device families are counted and regardless of the number of pages viewed, each member device is counted only once. Next step would be to count how many pages each device is looking at. Stay tuned.

Demographics

The sample site is used by people mostly over 45 years of age with a strong discretionary budget. This is particularly interesting in light of the iPad's dramatic progression and the BlackBerry's steady fall. Let's see what happens with BlackBerry's new and exciting models in the next few months.